Staging Co × Lever

The Plan

5 lanes. 9 steps. One operator-friendly system to replace the click-typing — built around your pipeline, your margin, and your 100-warehouse vision.

Brandon Blake Heather Adams Jonah Priour Josh Motlong 2026-05-26 — 1pm

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Read straight through, scroll back when you want. Each section has a Leave a note box — drop comments as we go. Your notes save automatically as you type. When you're done, hit the Submit all my notes button (bottom-right) and they land in Jonah's inbox.

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Section 1

The 9 Steps

The 5 lanes you and Jonah landed on April 9, broken into 9 concrete build steps. Phase 1 = plumbing (HubSpot ↔ Trello ↔ QB). Phase 1.5 = playbook (Alyssa's design rules, written down). Phase 2 = the new inventory system + scanning + dashboards. Phase 3 = the polish (custom UIs).

Click any card to expand the detail.

Phase 1 1 week

01Lead Qualifier

Your sales reps see the tier before the call — no wasted discovery time on unqualified prospects.

  • Intake form: 2–3 questions (property type, price range, vibe preference)
  • Auto-tags leads in HubSpot: Essentials / Signature / Lux
  • Reps prep before the call — no re-entry of qualification data
  • Proof-of-concept: test form live by end of week
Phase 1 1 week

02HubSpot → QuickBooks

Deal closes. Customer record auto-creates in QB. No hand-typing names, addresses, contract values.

  • Pulls customer details from the HubSpot deal automatically
  • Creates the QB customer — no manual entry
  • Compresses quote-to-revenue cycle by hours per deal
  • Accounting gets the record ready to invoice instantly
  • Requires QuickBooks Online (Desktop has no public API — Phase 1 gate)
Phase 1 1 week

03HubSpot → Trello Job Card

Deal closes in HubSpot. Trello card appears with full staging details. Heather's team sees the job instantly.

  • Auto-creates card with tier, location, dates, design notes
  • Status flows back to HubSpot — Heather marks "Done" → reps know job is complete
  • No manual card creation; no data living in two places
  • Works with your existing Trello board structure + custom fields
Phase 1 1–2 weeks

04Job-Done → QB Invoice Draft

When staging is complete, the invoice auto-drafts with labor + furniture costs. You see margin in real-time.

  • Pulls labor hours from Gusto (or manual timesheets in the interim)
  • Pulls furniture costs from the new inventory database (Lane 6)
  • Accounting reviews + approves — no re-calculation
  • Real-time margin visibility the moment the job finishes
  • Today's most error-prone step in your current flow — now automated
Phase 1.5 3–4 weeks

05Tier & Vibe Playbook

Alyssa's design intuition codified into rules. New locations train to her standard — not "be like Alyssa" guesswork.

  • Structured interview with Alyssa (2–3 hours, recorded)
  • Handbook format: tier definitions, anchor + accent rules, palette guidance
  • Quantifiable rules — when does Essentials flip to Signature?
  • Notion or Google Doc accessible from every location — standardization at scale
  • Co-design loop: you approve the output before it lands
Phase 2 6–10 weeks

06New Inventory Database

A real database replaces Stageforce. Every piece tracked: location, status, attributes. Forecasting-ready.

  • Multi-location architecture from day one — built for 9 warehouses, thousands of pieces
  • Real-time status: available, staged, transferring, in-repair
  • Talks to HubSpot, Trello, Gusto, QB — no more silos
  • Foundation for dashboards, RFID scanning, and AI recommendations
  • Runs in parallel to Stageforce until you're ready to switch
Phase 2 4–6 weeks

07RFID + Mobile Scan Layer

A stager scans a piece with their phone. The inventory database updates in real-time. Heather knows where everything is, instantly.

  • Phone scan on warehouse exit → status: "in transit"
  • Scan on arrival at the home → status: "staged at 123 Main St"
  • Scan at pickup → status: "ready for return"
  • Zero batch-scan delays; real-time visibility
  • Works with your existing RFID tags — we confirm condition + device plan at kickoff
Phase 2 3–4 weeks

08Reports & Dashboards

Your command center (revenue, margin by tier/location, lead pipeline). Heather's ops dashboard (utilization, crew cost per job, transfers).

  • Real-time KPIs — no manual spreadsheet stitching
  • Brandon view: monthly revenue, margin by tier, location health, pipeline
  • Heather view: utilization rate, crew cost per job, on-time rate, transfer backlog
  • Drill-down: "Why is Location 3 lower margin?" → see job-level mix
  • Mobile or desktop; threshold alerts for capacity
Phase 3 4–8 weeks

09Custom Role-Based UIs

Branded interfaces for each role. Brandon's dashboard, Heather's ops view, Alyssa's piece-picker — all feel like Staging Co.

  • Alyssa: search available pieces, filter by color/size/palette, see past pairings
  • Brandon: command center, Staging Co colors + logo
  • Heather: ops dashboard styled to match
  • Alyssa can record design sessions to feed the playbook
  • 2–3 rounds of feedback per role; feels like YOUR system, not generic software
💬 Leave a note on the lanes

Section 2

Lead-Gen — Already Working

Parallel track to the main rollout. The vision model + Cody Key's MLS feed + FSBO scraper is already pre-validated. You don't have to wait for Phase 1 to start feeding leads to your sales reps.

89%

Vision model accuracy classifying listing photos as EMPTY / SPARSE / STAGED

~$15/mo

Inference cost at San Antonio metro scale (≈ 1,000 listings/month)

25/day/rep

Target: fresh batch of scored leads in every rep's queue each morning

The setup

Two data sources you already have an in on. Cody Key — Brandon's friend, San Antonio broker with MLS subscriber access — unlocks the SABOR listing feed legally under NAR Article 16 (home staging counts as a different real estate service). That covers roughly 800–1,200 active listings per month. The FSBO.com scraper (running via Apify) catches the 10–20% of the market where sellers list privately — usually higher-motivation sellers, better ROI for staging.

The vision model sits between the feed and your sales reps. It looks at the primary listing photo and tags each property:

  • EMPTY — 0% furnished, ready for professional staging → top of the queue
  • SPARSE — minimal furniture, turnkey but bare → medium priority
  • STAGED — already styled or occupied → deprioritized

Batch runs at 6am daily. By the time your reps log in, they see prioritized leads — no manual list-building.

What the model sees

Empty interior, wooden floor, white walls

EMPTY confidence 0.99

"This is what you want to find." Top-of-queue: ready for a Staging Co intervention.

Furnished living room, sofa, fireplace, side table

STAGED confidence 0.99

"Already sold or styled — skip." Deprioritized so reps don't waste time chasing.

💬 Leave a note on the lead-gen story

Section 3

Co-Design — The Reports You'll Actually Use

Heather walked through 18 reports + 7 data sections during our April 9 discovery. Below is the review surface — pick what you care about, mark the rest "skip." This is the live tool, not a screenshot. You'll authenticate the same way you did to land on this page.

lever.lovebuiltautomations.com/stagingco/review

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💬 Leave a note on the reports surface

Section 4

Open Questions

The five we need answers on to lock the rollout dates. Won't take long — but each one shapes the sequencing.

  1. 1

    Multi-tenant — in-house only, or B2B wholesale too?

    Staging Logistics Services / white-label wholesale partners change the data model significantly. If it's all in-house jobs, simpler. If we'll be servicing partner brokers too, we plan for that on day one.

  2. 2

    Build vs. buy on the new inventory system?

    Lever-built custom (you own the code, the data model, the roadmap) versus license an off-shelf product. We've sketched both — and at 9+ locations the math leans build, but you tell us your appetite.

  3. 3

    Titus — 3 gates we need answered

    (a) Merchant account live, KYB complete?
    (b) Is pay-at-close your default proposal route, or an alternate?
    (c) Which HubSpot deal-stage labels map to Titus checkout states (we have a proposal — confirm or correct)?

  4. 4

    QuickBooks — Online or Desktop?

    This is a Phase 1 gate. QB Desktop has no public REST API. If you're on Desktop today, we re-plan Phase 1 around a file-import path — different sequencing, but workable.

  5. 5

    Cody Key — 30-min coffee this week?

    Three things to confirm with him: (a) which MLSs he has subscriber access to, (b) the subscriber agreement permits sharing the feed with a tech vendor, (c) he's interested in a San Antonio pilot partnership.

💬 Leave a note on the open questions

Section 5

What Happens Next

Five concrete things to walk out of today's meeting with. Nothing fancy — just the items that unblock Phase 1 kickoff.

💬 Leave a note on next steps